In the present times whenever award-winning producers release a film, you’re more inclined to hang on the bed at home than spend an evening out at the movies. Who wants to get hassle with preparing and looking for a parking spot, anyway? But when you do attempt for a movie at the cinema wearing your favorite hoodie from JUICE WRLD merch, it doesn’t take long to learn that there’s still nothing really like the traditional school magic of the movie-going occurrence.
It’s the thrill of waiting for the lights to dim, the rush of speakers, and the fact of taking in a story on the huge screen with shared viewers.
So, why specifically is movie theater food so valuable? There are really quite a couple of reasons why movie theater food costs as much as it does.
Inflation clearly is crucial in movie theater food expenses
Of course, inflation, the great equalizer of cost and price differences. We’ve all had that one relative arguing about raised gas prices that back in the day “only cost a coin”.
But profits are usually the main agenda when it comes to selling expensive foods
Even if the cost for a box of Milk Flops, some nachos, and some iced tea for a night out at the cinema is clearly higher than it was several years ago, a “change in the past” narrative regarding inflation just can’t be the main reason. Markups, where anyone marketing a product or service “marks” the price higher to include overhead expenses, are the primary ways a business makes sales. But how much are the cinemas truly marking up concession stand products?
Food is a way for cinemas to generate money, without really valuing people out
While the costs of cinema tickets have absolutely increased along with concession stand items, it’s still not completely at a similar level. But why is that? Wouldn’t it make the greatest sense for movie theaters to basically raise the price, making sure more profit even though only half of all buyers actually buy foods.